Virago Babe founder, Danette Anderson, was practically born with a makeup brush in her hand! From playing with her mom's makeup in her youth to giving makeovers to anyone who would let her in her teens, she has been using her natural eye to beautify through cosmetology & photography not just as a passion, but as a career for over a decade! With her photography business booming, Danette became known for bringing out each woman's inner confidence by accentuating her outer beauty, and it was by adding that last extra step of applying the perfect lash that seemed to spark something inside these women, so much so that she became obsessed with the idea of creating a series of designer lashes for the everyday woman that reminded them of their inner Bombshell! In August of 2017, Virago Babe was officially launched and quickly sold out, recieving rave reviews!
One of those raving fans of the brand was close friend and entrepreneur, Lindsay Matway, who had spent the previous 8 years creating a tribe of over 70,000 fitness-based coaches and multiple 7-figure earners within her team. Lindsay had herself always had a passion for all things beauty and fashion, as well as a calling to serve the everyday woman. In a moment of what could only be divine timing, the pair got together and began to discuss a possible partnership and the BIGGER VISION for what the Virago Babe brand & COMMUNITY could become was BIRTHED!
With 7 children between the two of them, 2 amazingly supportive hubbies, and multiple successful businesses, these mommas are on a MISSION to create high quality products for the everyday woman who knows deep down she is ANYTHING BUT BASIC & create a community of women who support, encourage, inspire, and bring out the BEST in one another by openly sharing things as simple as eyeliner tips to as complex as overcoming fears, building self-confidence and becoming your best self! Virago Babes, you're our DAILY INSPO and it's our mission to give you our BEST in the form of quality products we love to accentuate the outside, while always coming back to the CORE of what makes you so unique and incredible on the inside! Thanks for being on this journey with us! Let's create something BEAUTIFUL, shall we?!